Wided Rihana Khadraoui is a cultural strategist who works with museums and cultural institutions worldwide to develop and implement initiatives that include institutional planning, cultural infrastructure, and placemaking measures that enhance the visitor experience and help create innovative cultural institutions for the future. With years of experience managing cultural projects in the Middle East, particularly in Saudi Arabia and the United Arab Emirates, she has spearheaded numerous initiatives promoting creativity and the arts, and has established a broad network of artists, institutions, and creative platforms while always centering cultural and regional relevancy in her work.
Currently, she is pursuing her PhD at Central Saint Martins, investigating the impact of Western models on art institutions in the region and reframing perspectives of local institutionals. She holds an MA in Art and Cultural Enterprise from Central Saint Martins, a MSC in Comparative Politics from the London School of Economics, and professional certificates from the Sotheby's Institute in New York City in art management.
As a consultant in the visual arts sector of Saudi Arabia, she As a consultant in the museum sector, she provides expertise in a variety of topics including placemaking, strategic programming, institutional planning and overhaul for various companies and institutions in the region. She was previously based in the USA and was responsible for spearheading new initiatives for an immersive design firm. Previously living in Riyadh, Wided had produced a variety of high profile cultural events including Art Riyadh - the city’s first art fair dedicated to unrepresented artists as well as international communication campaigns and public programs for Saudi Design Week. She also teaches on the Middle East contemporary art scene, art sector communication, and global art market.
She founded and directed Tazuri Projects, a digital-first curatorial platform focusing on minority artists' professional development until 2020, After working in various roles in the arts industry, she transitioned to consulting and empowering cultural institutions through a focus on strategy implementation, as well as other areas such as programming, audience engagement, and resource management.